WHOLESALE FOR AMAZON SELLERS: THE BEST PRODUCTS AND SUPPLIERS

Wholesale for Amazon Sellers: The Best Products and Suppliers

Wholesale for Amazon Sellers: The Best Products and Suppliers

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Buying wholesale and selling on Amazon is a profitable business model that allows sellers to purchase products in bulk at discounted rates and resell them for a margin. With the rise of e-commerce, many entrepreneurs are exploring how to sell wholesale on Amazon to build a sustainable online business. Whether you are new to selling wholesale on Amazon or looking to expand your existing business, finding the right wholesale suppliers for Amazon sellers is crucial.


In this comprehensive guide, we will cover everything you need to know about selling wholesale items on Amazon, including what is Amazon FBA wholesale, the best wholesale items to sell on Amazon, and tips on finding the most reliable suppliers.

What is Amazon FBA Wholesale?


Amazon FBA (Fulfillment by Amazon) wholesale is a business model where sellers buy products in bulk from wholesale suppliers for Amazon sellers and send them directly to Amazon fulfillment centers. Amazon then handles storage, packaging, and shipping to customers. This approach allows sellers to focus on sourcing products and scaling their business without worrying about logistics.

Benefits of Amazon FBA Wholesale



  • Hassle-Free Logistics: Amazon takes care of order fulfillment and customer service.

  • Scalability: You can grow your business by adding more products and suppliers.

  • Prime Eligibility: Your products can be eligible for Amazon Prime, increasing visibility and sales.

  • Time-Saving: No need to manage warehousing and shipping operations.


How to Sell Wholesale on Amazon


To succeed in selling wholesale on Amazon, follow these key steps:

1. Research Profitable Wholesale Items


Before purchasing inventory, research wholesale items to sell on Amazon that have high demand and low competition. Use tools like:

  • Amazon Best Sellers to find trending products.

  • Jungle Scout and Helium 10 for market analysis.

  • Keepa to track product price history and demand.


2. Find Reliable Wholesale Suppliers


A crucial step in wholesale to Amazon is sourcing inventory from trustworthy suppliers. Here are some ways to find the best wholesale suppliers for Amazon sellers:

  • Trade Shows and Exhibitions: Attend events like ASD Market Week and Canton Fair.

  • Online Directories: Platforms like SaleHoo, Worldwide Brands, and ThomasNet list verified wholesalers.

  • Contacting Manufacturers: Reach out directly to brands to become an authorized seller.


3. Open a Wholesale Amazon Seller Account


To start selling wholesale items on Amazon, you need a Professional Seller Account on Amazon Seller Central. Follow these steps:

  • Go to Amazon Seller Central and sign up.

  • Choose Professional Plan for $39.99/month.

  • Provide business details and bank information.

  • Get approval for restricted categories if necessary.


4. Order Wholesale Inventory


Once you secure a supplier, place a minimum order quantity (MOQ) to test the product. Consider:

  • Product Authenticity: Verify brand authorization and invoices.

  • MOQ & Pricing: Ensure bulk discounts for better profit margins.

  • Shipping Terms: Understand lead time and shipping costs.


5. List and Optimize Products on Amazon


When your inventory arrives at the Amazon fulfillment center, optimize your product listings by:

  • Writing compelling titles, bullet points, and descriptions with keywords.

  • Using high-quality images and videos.

  • Running Amazon PPC (Pay-Per-Click) ads to boost visibility.


Best Wholesale Items to Sell on Amazon


Choosing the right products is essential for success in buying wholesale and selling on Amazon. Here are some of the best wholesale items to sell on Amazon:

1. Health & Personal Care



  • Vitamins and supplements

  • Skincare products

  • Medical supplies


2. Home & Kitchen



  • Kitchen appliances

  • Storage organizers

  • Cleaning supplies


3. Electronics & Accessories



  • Headphones and earbuds

  • Smartphone accessories

  • Smart home devices


4. Toys & Games



  • Educational toys

  • Board games

  • Action figures


5. Beauty & Cosmetics



  • Makeup products

  • Haircare items

  • Perfumes


Finding the Best Wholesale Suppliers for Amazon Sellers


Partnering with reputable wholesale suppliers for Amazon sellers is crucial to maintain product quality and avoid copyright issues. Here are some top wholesale supplier sources:

1. U.S.-Based Suppliers



  • DollarDays: Great for bulk purchases of general merchandise.

  • Blue Star Empire: Offers a wide range of products.

  • Empire Discount: Specializes in toys and games.


2. International Suppliers



  • Alibaba: The largest global wholesale marketplace.

  • DHgate: Offers smaller MOQs for Amazon sellers.

  • Made-in-China: Good for sourcing directly from manufacturers.


3. Wholesale Marketplaces



  • Faire: Ideal for boutique brands and unique items.

  • Tundra: No transaction fees and direct supplier connections.

  • Wholesale Central: Lists verified wholesalers across industries.


Tips for Success in Wholesale to Amazon


To maximize profits while selling wholesale on Amazon, follow these best practices:

1. Choose Suppliers Carefully



  • Verify supplier authenticity through reviews and background checks.

  • Request product samples before placing large orders.

  • Negotiate better pricing and payment terms.


2. Avoid Restricted & Gated Categories



  • Some Amazon categories, like grocery, health & beauty, and electronics, require approval.

  • Ensure compliance with Amazon’s policies before selling.


3. Monitor Competition & Pricing



  • Use Repricer Tools like Bqool or RepricerExpress to stay competitive.

  • Track Buy Box trends to increase your chances of winning.


4. Invest in Branding & Marketing



  • Enroll in Amazon Brand Registry if eligible.

  • Use Enhanced Brand Content (EBC) for better conversion rates.

  • Run Amazon PPC ads to boost visibility and sales.


5. Manage Inventory Efficiently



  • Use Amazon FBA’s Inventory Management System to avoid stockouts.

  • Monitor storage fees and optimize turnover rates.

  • Use third-party fulfillment (3PLs) when needed.


Conclusion


Selling wholesale on Amazon is an excellent way to build a profitable business, but success depends on sourcing the right products, finding trusted wholesale suppliers for Amazon sellers, and optimizing your listings. By following the strategies outlined in this guide, you can establish a thriving wholesale to Amazon business and scale it effectively.

Start by identifying profitable wholesale items to sell on Amazon, partner with reliable wholesale suppliers, and leverage Amazon FBA to streamline your operations. With dedication and the right approach, your Amazon wholesale business can achieve long-term success!

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